You've heard of Google Ads. Here's what it actually is, how the money works, and why it's the fastest way for a local service business to get the phone ringing. No jargon, no fluff.
Think about the last time you needed a plumber fast. You didn't scroll social media. You searched Google. Your customers do the same thing.
A homeowner in your service area types "roof repair near me" or "landscaper in Union County" into Google. They need help right now.
Your ad appears at the very top of the results, above every competitor who's waiting on word of mouth. You only pay when someone actually clicks.
They land on your website, see you're legit, and call. That's the whole play: be the first option when someone's ready to hire.
Your ad budget goes straight to Google, not to me. You decide how much you're comfortable spending each month, and we can adjust it any time.
My fee is flat. It doesn't grow when your budget grows, and there's no percentage cut. I set up the campaign, target the right searches for your trade and your towns, block the junk clicks, and send you a plain-English report every month.
It depends on your trade and your area, and it's your call. Most local service businesses start modest, see what a lead costs them, and scale up once the math makes sense. We'll talk through a starting number that fits your situation before anything launches.
Ads start showing the day the campaign goes live. Unlike SEO, which builds over months, Google Ads puts you at the top of the page immediately. The first few weeks are also a tuning period where we learn which searches bring you real jobs.
Management is month-to-month with no contract. If the numbers don't work, you stop paying and keep your account. You own it either way, and everything we build stays yours.
Yes, and it matters more than people think. The ad gets the click, but the website gets the call. Sending paid clicks to a bad site is how ad budgets get wasted. If you don't have a site yet, we handle that first.
SEO is worth doing, but it's a long game measured in months. Ads are the short game measured in days. Most of my clients run ads for immediate calls while their organic presence builds in the background.
Tell me your trade and your towns. I'll give you a straight answer on whether ads make sense for you.